Shopify revenue leaks long before checkout.
Fake users and disconnected defenses create losses across traffic, identity, and orders. Siimple filters risk at every layer and shares signals across merchants, creating network effects that help participating stores recognize threats earlier.
- Fake traffic
- Funnel drop-off
- Friction
- Fraud
* Verified July 2026 snapshot. Approximate USD-equivalent GMV since April 1; current production Growth merchants; 45% compares combined app signals with Shopify-originated signals, April 1-July 24. High-risk flags are not confirmed fraud.
Small Leaks.
Compounding Revenue Loss.
Fake traffic, drop-off, friction, and fraud drain different stages of the funnel. Separate tools often miss the shared context between them.
Separate Tools. Fragmented Signals.
- Fake traffic handled by a separate blocker
- Funnel drop-off tracked in separate analytics
- Login friction managed in another workflow
- Fraud reviewed in a separate risk tool
- Configuration repeated across tools
- Signals remain in separate systems
- Context can be lost between tools
One Suite. Shared Context.
- Account management built-in
- Authentication + OTP verification
- Bot filtering — real-time
- Order protection — adaptive
- Guided merchant-first setup
- Trust Network — collective intelligence
- Connected protection across funnel stages
One Network. Three Protection Layers.
Account access, traffic screening, and order protection feed signals into one shared network, helping participating merchants recognize similar risks earlier.
OTP+
Passwordless login for Shopify customers using SMS OTP or supported social sign-in options.
Securify
Security and fraud controls with geolocation, IP intelligence, bot filtering, and configurable alerts.
Trust Network
A shared threat-signal layer that creates a herd-immunity effect: new patterns can help participating merchants recognize similar risks earlier.
Protect the Whole Funnel
Revenue can leak from the first visit through post-purchase. Each stage contributes signals back to the shared protection network.
Store Visit
Visitors reach your store from anywhere. Geofencing and bot signals can screen traffic against patterns observed by the Trust Network.
Product Discovery
Real customers browse freely. Scrapers and price-monitoring bots are silently blocked. Content theft prevention ensures your catalog stays yours.
Login & Account
Passwordless login via SMS OTP, Google, or Apple. No friction for real customers. Credential stuffing and brute-force attacks eliminated before they start.
Protected Checkout
Checkout signals can be scored in real time. Suspicious orders can trigger OTP verification and additional review for discount abuse or bot activity.
Order to Delivery
Post-purchase fraud signals feed back into the Trust Network. Return abuse patterns shared across merchants. Your data makes every store smarter.
Four Leaks. One Shared Defense.
Each protection layer addresses a different revenue leak while contributing signals to the same herd-immunity network.
Account Management
Passwordless customer accounts with guided setup. Login, profile, and session management designed to reduce friction for real customers.
OTP Verification
SMS OTP verification for login, checkout, and higher-risk actions.
Bot Filtering
AI-driven bot filtering blocks scrapers, credential stuffers, and checkout bots. Real-time fingerprints shared via Trust Network.
Order Protection
Real-time order scoring, discount abuse detection, and chargeback protection. Adaptive rules learn from your store's patterns.
Geofencing & IP Intel
Block traffic from restricted regions, detect VPN and proxy traffic, and manage country-level access controls in one place.
Herd-Immunity Network
Collective intelligence across 2,600+ merchant nodes. New patterns can strengthen shared protection for participating stores.
One Connected Revenue Defense
simple connects authentication, traffic screening, and order protection so signals can reinforce protection across the whole funnel.
Without simple
With simple
Silicon Valley DNA.
Merchant-First Execution.
We are a lean team of builders, researchers, and security experts dedicated to immunizing the Shopify ecosystem.
Set it. Forget it.
It's that simple!
Get notified when simple is ready for public release. Send us an early-access request.